Promoting your fundraiser
Your fundraiser dashboard lets you share your cause with your friends and family. Here are some commonly asked questions about when and what to share with your community.
Frequently asked questions
How often should I post an update or post to social media?
Every 2-3 days post an update or to the social media channel where you are most active. Every community is different, however—listen to yours! Your community’s response should determine how often you post and where.
Who sees my updates?
Updates are sent as emails to your donors. Anyone who visits your fundraiser page can also view any updates you post. Once you’ve posted your update, you cannot edit it, so make sure you like it before you post!
What should I write in my update?
Share significant milestones (i.e. raising 50% of your goal, receiving 20 donations, etc.) or thank your donors. If you’re raising funds for a medical need or an emergency, share the current status of the recipient’s health. If you’re raising funds for a community project, talk about its progress. If you’re a nonprofit, explain the impact the donors have had.
Include images and video in your updates to connect with your donors. Videos are a great way to send a personalized message to your donors. Simply click on the video button in the updates toolbar to insert a Vimeo or Youtube video.
What should I post on social media?
Make it personal. Why did you start this fundraiser and why are you passionate about it? In one sentence, explain why you’re raising funds. Explain the impact viewers will have by donating or sharing. Let others know how much it means to you or the recipient to have their support. Tag your friends and family who have shared or donated to thank them for their help.
Below is an example of post you can modify to share your own fundraiser:
“Friends, we’ve reached $500 in donations to Help James fight Leukemia. Thanks for the generous support of all who donated! We’re one step closer to getting James the treatment he needs. If you haven’t already, please donate and help spread the word. We have 6 days to meet our $1,000 goal.”
What if I don’t have social media?
That’s okay! Host a bake-sale, a fundraiser party, or simply call or email your friends and family to spread the word. See more tips about getting offline to fundraise here.
I’m not sure if I want my friends and family to see my fundraiser. Will strangers donate if I don’t share my fundraiser with my community?
Fundraisers almost always start with donations from your family and friends before they reach strangers. Family and friends are often looking for a way to help but don’t know how – giving them the opportunity to donate to your fundraiser will make them feel good.
Strangers give when they hear about a fundraiser through a friend or family member of the organizer or recipient. That’s why it’s so important to ask your friends and family to share the fundraiser as well as donate!
Where can I find communities who care about my cause?
While most organizers find their close family and friends on Facebook or Twitter, don’t forget other communities you’re a part of. Here are some websites where you can connect with communities with similar interests or experiences:
Nextdoor: connect with your neighbors and post topics related to your neighborhood
Meetup: find groups with similar interests to your fundraiser
Subreddits: Reddit is made up of small communities which share posts related to a specific topic
Alumni Network: let your alma mater know that you’re running a fundraiser